Carnival Cruise Lines is continuing its climb back up the consumer perception ranks in the US, voted by BrandIndex as the most improved brand of 2014. The YouGov BrandIndex Buzz Rankings Report found Carnival improved by nearly double the level of the second ranked brand. A number of trade & consumer initiatives has helped the line regain ground lost after a disastrous period in early 2013 which saw a range of high-profile incidents and negative headlines. Such initiatives in the US market include the Carnival LIVE concert program, Seuss at Sea, the Great Vacation Guarantee and more.
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