SCENIC Tours yesterday announced a rebranding, which will see it henceforth known simply as “Scenic”. The change has launched with a fanfare, including an inspirational video outlining the company’s vision which can be viewed by clicking on the TDTV logo at right. A year in the making, the change is...
SCENIC Tours yesterday
announced a rebranding,
which will see it
henceforth known simply
as “Scenic”.
The change has
launched with a fanfare,
including an inspirational
video outlining the
company’s vision which
can be viewed by clicking
on the TDTV logo at right.
A year in the making,
the change is recognition of the
company’s evolution over the last
29 years from a domestic coach
touring operator to a “luxury
global travel company”.
Chairman Glen Moroney,
pictured above, said the rebrand
marks a new era for the company
he founded in Newcastle in 1986. “Today, we’re a global company,
with a unique perspective on all-
inclusive luxury travel,” he said.
“Our offering is now much more
tailored…our experiences have
become unique, handcrafted
events. And above all we now
have a much clearer idea of
our mission – to help our guests
discover the incredible wonder in
the many locations we visit.”
The name change brings a new
logo (below) and a black and
gold colour palette which will
roll out across
all of Scenic’s
collateral and
river ships in the coming months.
