Self-Improvement Events I’M writing this week from the largest dedicated B2B travel conference in the USA, Cruise3sixty (C360) where 1,300 agents will have the opportunity to immerse themselves in all aspects of the cruise industry, expand their knowledge and network with industry leaders and colleagues alike. So what’s the engine...
Self-Improvement
Events
I’M writing this week from
the largest dedicated B2B
travel conference in the USA,
Cruise3sixty (C360) where 1,300
agents will have the opportunity
to immerse themselves in all
aspects of the cruise industry,
expand their knowledge and
network with industry leaders and
colleagues alike.
So what’s the engine that has
driven this event for the past
11 years? C360 is fuelled by the
one thing behind all sustained
business success stories –
innovation – and not necessarily
advances in technology and
exciting new products, although
they are here in abundance.
The landscape of our industry
is constantly changing and
innovation is a prerequisite for
durable, long-term success.
The most successful agents
aren’t the ones that focus on
preserving an existing advantage.
They are individuals and agencies
that constantly seek to adapt and
renew themselves in order to stay
relevant into the future.
They continue to put new ideas
into practice and demonstrate
an appetite for change and a
willingness to embrace risk.
Competition gets fiercer, the pace
of change is ever increasing and
customers have more choice and
are less loyal than ever before –
you have to win their business
anew every day.
For those of you wanting to
make your own business a success
story, there are still ten cabins
left on the 2015 CLIA Masters
Conference aboard Quantum of
the Seas in October. Visit
www.cruising.org.au for details.
