Positive Press GENERALLy it is only grim news that makes headlines in the media so it has been very pleasing to see the amount of positive media coverage from our annual Australian Cruise Industry Source Market report over the last week has been very extensive. For those not aware, one...
Positive Press
GENERALLy it is only grim
news that makes headlines in the
media so it has been very pleasing
to see the amount of positive
media coverage from our annual
Australian Cruise Industry Source
Market report over the last week
has been very extensive.
For those not aware, one of
the major functions of CLIA is
communicating with all forms of
media about the great value that
cruising represents as a holiday.
Through our ongoing media
monitoring, we are able to place
a comparable advertising value
on all news and editorial coverage
relating to the cruise industry and
not surprisingly the coverage has
grown at a similar pace to the
industry in recent years.
It is primarily travel writers we are
dealing with (on a daily basis) who
are dedicated to making sure that
the right message about cruising is
getting through to both the trade
Trade media (like Cruise Weekly)
keep you well informed and other
areas including TV, print, radio and
online are also there to inform the
When you think about it, we
are all consumers in one way
or another, and when perusing
newspapers and magazines, or
listening to the radio, most of us
will find editorial comment, or
well written articles, as a great
source of credible information that
potentially has a far greater value
than straight advertising.
— with Brett Jardine, GM, CLIA Australasia
