Self-Promotion CLIA training has one primary purpose in mind – that is to deliver a level of industry certification that will enable you to promote yourself as the cruise expert to your existing clients and in your own marketing. Why is self-promotion so important? Put yourself in the shoes of...
Self-Promotion
CLIA training has one primary
purpose in mind – that is to
deliver a level of industry
certification that will enable
you to promote yourself as
the cruise expert to your
existing clients and in your own
marketing.
Why is self-promotion so
important?
Put yourself in the shoes of a
consumer; they get their hair
done at a hairdresser, their
health checked by a GP, their
drains cleared by a plumber and
their golf swing fixed by a golf
pro – so where should they be
looking to book their next cruise
holiday, wherever that may be?
You can be sure your
competitors won’t be promoting
you as a cruise expert – this is
entirely up to you!
Once you have a CLIA
Accreditation, you have to
talk about it in every single
conversation you are having.
A great opportunity to follow
this mantra is during CLIA’s
annual Cruise Week promotion.
During Cruise Week, all agents
will (or should be) looking to
highlight their own unique
credentials to stand out from
the crowd.
Having an industry
accreditation is a very credible
tool to use as part of this
process.
If you don’t hold a CLIA
Accreditation and think you
are beyond training, maybe it
is time to reconsider as there
are still a lot of people out there
that are yet to experience a cruise.
— Brett Jardine, GM, CLIA Australasia
