Keeping relevant I RECENTLY attended a conference that was specifically focused on Associations and the work they do across many different industries. A key topic on the agenda was focused on maintaining your relevance as an industry body among your area of focus. CLIA for example is the cruise industry...
Keeping relevant
I RECENTLY attended a
conference that was specifically
focused on Associations and
the work they do across many
different industries.
A key topic on the agenda was
focused on maintaining your
relevance as an industry body
among your area of focus.
CLIA for example is the cruise
industry association (by virtue
of the fact we actually represent
cruise lines); AFTA represent
travel related business in
Australia; TAANZ is the New
Zealand equivalent of AFTA
and of course we have IATA
which has a significant role in
regulating and overseeing most
of the world’s airline space.
The topic had me thinking not
only about our role at CLIA but
also how travel agents need to
stay focused to ensure they too
remain relevant in all aspects of
their business.
In business of any sort, the
goalposts are always moving so
for an agency to stay relevant,
it is important to have a clear
understanding of your customer
demographics and keep pace
with how they evolve.
For individuals the best
way to stay relevant in the
cruise industry is to keep up
to date with your professional
development through all
learning opportunities – CLIA
training and Accreditation
upgrades, cruise line
conferences, webinars and
educational opportunities
as well as taking a proactive
approach to CLIA’s annual
Cruise Week!
