Cruise Week 2015 SEPTEMBER 7-14 will see the delivery of CLIA’s fourth annual Cruise Week promotion. At CLIA, we’re very proud to have our Member Cruise Lines pulling together to raise the profile of cruising at this special time and deliver a call to action focused on CLIA Accredited Cruise...
Cruise Week 2015
SEPTEMBER 7-14 will see the
delivery of CLIA’s fourth annual
Cruise Week promotion.
At CLIA, we’re very proud to
have our Member Cruise Lines
pulling together to raise the
profile of cruising at this special
time and deliver a call to action
focused on CLIA Accredited
Cruise Specialist Agents.
Cruise Week is celebrated
around the globe by CLIA offices
and aims to deliver on two
primary objectives.
ONE – to spread the word
about cruising to a “new to
cruise” audience that is yet to be
convinced about the great value a
cruise holiday delivers.
TWO – to create Cruise Week
Deals which are primarily aimed
at the “already committed”
cruiser. For this audience,
our goal in creating a buzz
and generating a high level of
anticipation (without eroding
other ongoing campaigns) will be
achieved by releasing ‘the deals’
at the last moment.
Cruise Line deals that are
available to CLIA Members during
Cruise Week are an important
tool to hook new customers,
however the critical ingredient
for any agent is proactive
participation – this means coordinating
your own local Cruise
Week promotions and activity
in conjunction with the wider
national promotion.
