WE ARE excited that Azamara Club Cruises will launch an around the world sailing itinerary from Australia in 2018, heralding the benefits of destination-led cruising. Azamara will distinguish itself from other cruise lines by including a longer time in port, more overnight stays and late nights, making the destination more of an emphasis.
This increased focus on the time
spent in port by luxury cruise lines
such as Azamara and Silversea
will provide a greater economic
benefit for our members – namely
Australian ground operators,
including day trip tour providers,
attractions and restaurants.
Regional and remote ports will
also see a benefit given the smaller
scale of the luxury cruise sector.
Luxury cruisers are motivated by
new experiences. For Australia,
that means immersing them in
Indigenous cultural experiences,
engaging bespoke services for
private touring, chartering scenic
flights into more remote areas and
including local arts, specialist retail
and gourmet experiences into their
Australian adventure.
One of our newest members,
Karen Fraser’s Tourism
Professionals, is already seeing the
benefits of luxury small cruising
by organising a welcome event
in Tasmania in January when
Azamara’s 16-day sailing from
Sydney overnights in Hobart.
Passengers will be treated to a
welcome by the Tasmanian Police
Pipe Band, followed by a private
performance by the Tasmanian
Symphony Orchestra and the
opportunity to meet orchestra
members and the conductor.