VIKING River Cruises is standing by its “dare2compare” website which provides a comparison between its products and those of rivals Scenic and APT (CW Thu). APT has expressed concerns, with head of sales Debra Fox, saying the Viking site contains inaccurate pricing on some APT cruises as well as omissions,...
VIKING River Cruises is standing
by its “dare2compare” website
which provides a comparison
between its products and those
of rivals Scenic and APT (CW Thu).
APT has expressed concerns,
with head of sales Debra Fox,
saying the Viking site contains
inaccurate pricing on some APT
cruises as well as omissions,
“thus immediately presenting a
dishonest comparison”.
“Viking and APT are not like-for=like
comparison products, a fact
that we know the travel trade will
already be aware of,” Fox said.
However Viking md Teresia Fors
told Cruise Weekly the site, now
in its third year, simply aims to
remove some of the confusion
around the plethora of river
cruise deals, such as fly free
offers and different inclusions.
“It’s a fierce game,” she said,
likening the heavy competition
to the energy, telco or insurance
sectors where suppliers are often
the subject of comparison.
She said Viking strives to ensure
the site is accurate, with prices
and offers from rivals updated
several times weekly.
Scenic declined to comment on
the controversy.
