There’s no doubt about the commercial savvy of the people at Royal Caribbean. Such has been the excitement around the cruise line’s special electronic WOWBands that the company is seeing whether passengers will pay extra to have them instead of ordinary room card keys. The rubberised bands, which were unveiled...
There’s no doubt about the
commercial savvy of the people
at Royal Caribbean.
Such has been the excitement
around the cruise line’s special
electronic WOWBands that the
company is seeing whether
passengers will pay extra to
have them instead of ordinary
room card keys.
The rubberised bands, which
were unveiled late last year with
the launch of Quantum of the
Seas, can be conveniently worn
on the wrist and give cruisers
access to their rooms as well as
the ability to pay for drinks and
other on-board extras.
A charge of US$4.99 is being
trialled this month aboard the
giant Anthem of the Seas, which
is the second vessel to offer the
WOWBand system.
Traditional plastic card
room keys are still available
at no additional charge, and
passengers in suites can also still
get a WOWBand at no cost.
During the pilot program the
WOWBands continue to be free
on Quantum of the Seas.
