GODFATHER of Norwegian Escape and rapper Pitbull has been a successful ambassador for the cruise line in helping create a new generation of cruisers, Steve Odell, managing director NCHL Asia Pacific told Cruise Weekly. “We’ve actually been really surprised,” Odell said. “Pitbull has been a very strong ambassador for us...
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GODFATHER of Norwegian
Escape and rapper Pitbull has
been a successful ambassador for
the cruise line in helping create a
new generation of cruisers, Steve
Odell, managing director NCHL
Asia Pacific told Cruise Weekly.
“We’ve actually been really
surprised,” Odell said.
“Pitbull has been a very strong
ambassador for us to use because
he has such a huge following
online so we’ve been able to use
that, the music, the fun & party.
“That’s not for all of our market
but for the younger people that
we’re trying to attract, that has
an appeal,” Odell told CW.
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