SEABOURN is aspiring to bring its average booking up to US$18,000, the cruise line’s svp global marketing and sales, John Delaney told media on Fri. Seabourn is well on its way, with its average transaction for 2016 so far sitting at $US17,000. “We’ve attracted a very different kind of affluent...
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SEABOURN is aspiring to
bring its average booking up to
US$18,000, the cruise line’s svp
global marketing and sales, John
Delaney told media on Fri.
Seabourn is well on its way, with
its average transaction for 2016
so far sitting at $US17,000.
“We’ve attracted a very
different kind of affluent
traveller,” Delaney said.
In 2011, when the average
was US$11,000, Seabourn was
“scraping the top of premium”.
Today, Seabourn’s guests “travel
all the time, they travel incredibly
well and they have very high
expectations,” Delaney said.
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