CRUISE AGENT OUTLOOK: CLIA has recently undertaken a survey with North American travel agents and results show that ‘notable growth’ is expected in the number of cruises people take in 2016 as well as an increase in passenger spending. CLIA Member Cruise Lines are expecting another very good year around...
Checking your subscription…
Subscribe to Continue
You've reached a subscriber-only article.
Subscribe free to Cruise Weekly for unlimited access to all articles, plus our regular newsletter and breaking news bulletins delivered to your inbox.
CRUISE AGENT OUTLOOK:
CLIA has recently undertaken a
survey with North American travel
agents and results show that
‘notable growth’ is expected in
the number of cruises people take
in 2016 as well as an increase in
passenger spending.
CLIA Member Cruise Lines are
expecting another very good year
around the world with 24 million
passengers expected to take a
cruise in 2016, up from 23 million
in 2015.
The CLIA survey showed that
USA based Travel Agents agree
with this positive outlook, as
83% expect their sales volume to
increase in the coming year.
The report also showed cruises are
experiencing the greatest increase
in booking in both ocean and river
cruising when compared to other
segments of travel.
Of note, Travel Agents shared that
more multigenerational families
are embarking on cruises – a trend
that benefits the cruise industry
long term as the cruise habit will
become ingrained in younger
consumers.
Whilst this is all great news for
the (very) mature North American
market we are also seeing very
positive vibes from around
Australia and New Zealand. The
interest that retail agents have
in securing their share of the
booming cruise market continues
to surge. CONTRIBUTOR:Brett Jardine, CLIA Australia
×
Subscribe for Free Access
Get full access to this article and all premium content. FREE forever.
