| ACA Update – 17 March 16 : Destination Training

STATE Tourism Organisation
representatives who form part
of the strong Australian Cruise
Association delegation to Seatrade
this week have a busy schedule
after they depart Fort Lauderale.
Their whistle-stop tour through
North America will see them
visit some of the key cruise lines
including Holland America and
Princess to train the reservations
teams and sales staff.
Their presentation will cover
berthing information for Australia’s
major capital city and regional ports
and in-depth destination overviews.
NT will discuss their rich
indigenous cultural excursions to
Kakadu and Uluru, Queensland
will highlight their 12 ports of
call including new anchorages at
Gladstone and Fraser Coast. NSW
will showcase iconic Sydney sights,
Newcastle and Eden tours.
Tasmania will discuss wilderness,
farm-gate produce, craft beer and
whisky tours, and the amazing
history of Port Arthur. In SA,
excursion opportunities will focus
on the amazing wineries as well as
wildlife viewing at Kangaroo Island.
Victoria will highlight their
coastal attributes – Phillip Island
and the Great Ocean Road. And
WA will present “Ten Gateways to
Extraordinary” highlighting the
state’s diversity.
The tour concludes with a webinar
held in the Tourism Australia LA
offices where cruise line staff can
dial in for the presentation and a
Q&A with the Australian team if
they were unable to meet in person.
The visits are designed to increase
destination knowledge for the
teams which will help them be
better informed for their customers
and also assist them in driving
international passenger growth.

CONTRIBUTOR: Jill Abel, CEO, Australian Cruise Association