| CLIA Cruise News & Views – 5 May 16

RESULTS THAT COUNT!
When it comes to assessing
how good you are at something
in any field, your results are best
judged by those that actually
utilise your services. In a retail sales
environment this is judged based
on your level of repeat business
from customers and for the cruise
industry as a whole, we are judged
by repeat cruise passengers. Of
course the passengers are not
always brand loyal so for me what is
most important is a repeat cruise!
For CLIA as the industry body,
our role is three fold; (1) Industry
Training and Accreditation,
(2) Consumer Awareness, (3)
Government Affairs.
Over the last 2 years survey results
of participants in CLIA training
have demonstrated that 82% of
attendees have rated course quality
as EXCELLENT and 18% as GOOD.
That’s 100% Excellent or Good – not
a bad result based on evidence from
actual participants!
In 2016 our Media coverage on the
cruise industry generated more
than $30 million worth of editorial
coverage (equivalent advertising
value) across all forms of media –
another excellent result!
A little over two years after the
ICCA became CLIA and introduced
a formal Government Affairs
capability, CLIA is quickly becoming
the “go to” source for State and
Federal bureaucrats looking to
understand the real needs of
booming cruise our industry.
Another great result that when
combined with other aspects of CLIA
activity, a clear demonstration that
Association membership is a worthy
investment.

CONTRIBUTOR: Peter Kollar, CLIA Australia