| Critic aspiration

THE Australian version of cruise
review website Cruise Critic
has set the goal to increase it’s
market penetration locally by
20% over the next 12 months.
Based on Australian computer
IP addresses only, Cruise Critic
receives more than 326,000
unique users per month.
“Last year there was just over
one million Australian cruisers
and there’s over 320,000 Aussies
using our website, so one in three
are using Cruise Critic,” Australia
editor Louise Goldsbury told CW.
“Our aim is to get that up to one
in two people by next year.”
Meanwhile, Cruise Critic AU
is planning to revamp certain
aspects of its online presence to
improve the user experience.
Goldsbury told CW the current
Cruise Critic homepage was dated
and around 20 years old.
“We want to improve the search
function and overall experience,”
she said.