CELEBRITY Cruises is revamping its marketing message with the introduction of a new ‘Celebrity Distinction’ term which will be applied to a range of products and services. Complementing the existing ‘Modern Luxury’ tagline, Celebrity Distinction aims to highlight ways in which the company is different to its competitors, such as...
Checking your subscription…
Subscribe to Continue
You've reached a subscriber-only article.
Subscribe free to Cruise Weekly for unlimited access to all articles, plus our regular newsletter and breaking news bulletins delivered to your inbox.
CELEBRITY Cruises is revamping
its marketing message with the
introduction of a new ‘Celebrity
Distinction’ term which will be
applied to a range of products
and services.
Complementing the existing
‘Modern Luxury’ tagline, Celebrity
Distinction aims to highlight ways
in which the company is different
to its competitors, such as more
overnight stays, Signature Event
Sailings to key global events,
Private Journey shore excursions,
upgrades to older vessels and
recognition of the Michael’s Club
onboard concierges.
CEO Lisa Lutoff-Perlo said
“The Celebrity Distinction is our
commitment to continually offer
fresh, enticing and uniquely
differentiated travel experiences”.
×
Subscribe for Free Access
Get full access to this article and all premium content. FREE forever.
