Cruise Month buildup As we draw closer to CLIA’s inaugural Plan a Cruise Month (PACM) promotion, we are being inundated with enthusiastic members sharing their plans for this public relations extravaganza. If you are still not 100% sure on how PACM is supposed to work here it is in a...
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Cruise Month buildup
As we draw closer to CLIA’s
inaugural Plan a Cruise Month
(PACM) promotion, we are being
inundated with enthusiastic
members sharing their plans for this
public relations extravaganza.
If you are still not 100% sure on how
PACM is supposed to work here it is
in a few easy steps.
The month is broken up into four
weeks. Luxury and Expedition;
River Cruising; Cruising from
Australia; International Cruising.
CLIA Member Cruise Lines will
be upping the ante with their
marketing which will align with key
PACM messaging.
CLIA will be driving ongoing PR
through trade and mainstream
media focusing on the theme of
each week.
CLIA Member Travel Agents then
have access to a vast array of
resources via the members’ area
of the CLIA website. It is then
up to you to take advantage of
these tools and drive the PACM
messaging using your own local
area marketing.
With some fantastic prizes up for
grabs why wouldn’t you be looking
to take advantage of this great
opportunity!
Vale James Patrick
I attended the funeral of James
Patrick yesterday and wanted
to take this opportunity to
acknowledge a true gentleman
and character whom I have had
the honour of working with for the
last 9 years. Our thoughts and best
wishes are with wife Diane and all
the team at Wiltrans.
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