| New Silversea tool

SILVERSEA Cruises has launched a new e-mail tool for travel advisors, allowing them to customise mailouts by selecting up to four voyages to promote.

The email can be tailored by each individual advisor with a bespoke hero image, subject line, logo, offers and call to action.

This service is available in Silversea’s Marketing Central, with Director of Sales Steve Richards saying the new initiative will allow travel agents to present a simple and polished marketing campaign.

“We are committed to our trade partners and continue to invest in that partnership,” Richards said.