CELEBRITY Cruises is inviting travellers to see our wonderful world again, launching its largest-ever global advertising campaign. Unveiling its new brand look and feel, the new ‘Journey Safe, Journey Wonderful’, campaign showcases the fullness of a Celebrity vacation. The global campaign spots are part of a wider initiative aimed at...
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CELEBRITY Cruises is inviting travellers to see our wonderful world again, launching its largest-ever global advertising campaign.
Unveiling its new brand look and feel, the new ‘Journey Safe, Journey Wonderful’, campaign showcases the fullness of a Celebrity vacation.
The global campaign spots are part of a wider initiative aimed at drawing attention to the need for greater diversity in the way the travel industry markets cruise to consumers, aiming to “tear up” cliches that exist about the sector.
The campaign soft-launched earlier this month with out-of-home executions targeting US Open fans.
Celebrity began online placements on Thu, which will be complemented by high-impact print and TV ads.
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