SILVERSEA has launched its first international television ad, inviting curious travellers to open up to the world. American photographer Steve McCurry stars as the commercial’s protagonist, channelling the curiosity of Silversea’s guests through an integrated, multi-channel advertising campaign, which includes print, digital, and social media. The 30-second television spot started...
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SILVERSEA has launched its first international television ad, inviting curious travellers to open up to the world.
American photographer Steve McCurry stars as the commercial’s protagonist, channelling the curiosity of Silversea’s guests through an integrated, multi-channel advertising campaign, which includes print, digital, and social media.
The 30-second television spot started appearing on major national networks and streaming platforms in the United States and United Kingdom from Mon, before rolling out in other markets around the world.
The commercial was conceived by Global Creative Director Jose Vuolo, and invites travellers to renew their passion for travel.
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