MSC Cruises has announced a three-year extension of its agreement to be Chelsea Football Club’s Official Global Cruise Partner until 2024.
MSC CEO Gianni Onorato said the move was “further evidence of our commitment to the UK and Irish markets, which are a key part of our global growth plan”.
The company said 85% of Chelsea’s 2.6 million-strong fan base were now familiar with the MSC brand.