THE Florida-Caribbean Cruise Association (FCCA) is set to relaunch its marketing & strategic destinations partnership campaign, with new initiatives to drive overall travel demand. The new programs and campaigns will further foster overall demand for partner destinations. They will target consumers, travel advisors, media, and FCCA contacts & resources in...
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THE Florida-Caribbean Cruise Association (FCCA) is set to relaunch its marketing & strategic destinations partnership campaign, with new initiatives to drive overall travel demand.
The new programs and campaigns will further foster overall demand for partner destinations.
They will target consumers, travel advisors, media, and FCCA contacts & resources in order to drive cruise traffic & overnight visitors, and will work to convert passengers into overnight guests.
FCCA will also strategise with destination partners to develop courses of action for the differing destinations and their objectives, including increased cruise calls, developments, and more.
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