ICONIC Aussie rock band AC/DC haven’t taken to the seas for a themed cruise – but maybe they should, given the debut of Carnival Cruise Line’s latest marketing tagline in the USA. Carnival’s ambassador, famous basketballer Shaquiille O’Neal, is leading the launch of “Funderstruck” which sounds suspiciously like one of...
Checking your subscription…
Subscribe to Continue
You've reached a subscriber-only article.
Subscribe free to Cruise Weekly for unlimited access to all articles, plus our regular newsletter and breaking news bulletins delivered to your inbox.
ICONIC Aussie rock band AC/DC haven’t taken to the seas for a themed cruise – but maybe they should, given the debut of Carnival Cruise Line’s latest marketing tagline in the USA.
Carnival’s ambassador, famous basketballer Shaquiille O’Neal, is leading the launch of “Funderstruck” which sounds suspiciously like one of AC/DC’s many hits, Thunderstruck.
O’Neal, whose official title is now Carnivals’ Chief Fun Officer, surprised a crowd at a Miami Heat game last weekend by giving away a cruise to help celebrate Carnival’s 50th birthday in Mar this year – coincidentally also when Shaq himself will hit the big 5-0.
Carnival’s recently introduced Choose Fun brand platform has included the creation of Funderstruck as an “entirely new word…to describe the feeling uniquely experienced when choosing fun on Carnival,” according to CEO Christine Duffy.
×
Subscribe for Free Access
Get full access to this article and all premium content. FREE forever.
