CUNARD Line has announced its biggest ever brand campaign in Australia, with a new TVC showcasing its offering as “The Fine Line”. Cunard Commercial Director, ANZ, Katrina McAlpine, said the promotion aimed to highlight the way Cunard pays precise attention to detail and the finer things in life, with an...
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CUNARD Line has announced its biggest ever brand campaign in Australia, with a new TVC showcasing its offering as “The Fine Line”.
Cunard Commercial Director, ANZ, Katrina McAlpine, said the promotion aimed to highlight the way Cunard pays precise attention to detail and the finer things in life, with an iconic Bellboy demonstrating Cunard’s White Star Service.
As well as spots on major TV networks the campaign includes print and digital executions, with McAlpine saying “Cunard is looking forward to re-energising and reigniting the cruising experience in Australia”.
Cunard is gearing up to reveal its fourth vessel later this month – view the TVC at cruiseweekly.com.au/videos.
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