| Porthole 24 Mar 23

COFFEE-LOVERS may have found their new favourite line, with Princess Cruises announcing Lavazza as its official cup of joe.

The new partnership will bring the Italian coffee brand to all of Princess’ ships.

Guests will enjoy Lavazza’s array of hot options and convenient ready-to-drink cans, but like a coffee-lover’s relationship with java, the relationship will extend far deeper.

Princess voyages will also feature unique, coffee-inspired dinners and recipes collectively designed by Lavazza experts and Princess executive chefs, as well as educational sessions, tastings, food pairings, and samplings.

The two brands will also collaborate on upcoming marketing campaigns, promotions and exclusive events.