NEW ships, new itineraries, and a wealth of new experiences have made river cruising one of the most innovative areas in travel, setting the tone for this week’s phase of Cruise Lines International Association’s (CLIA) annual Cruise Month campaign.
The river sector will take the focus in this week’s expanded program of social media activity, digital advertising, educational opportunities and other initiatives celebrating the industry.
CLIA Managing Director Joel Katz said river cruising has developed into one of the hottest areas of cruising, driven by increasing popularity.
“In recent times we’ve had a succession of new announcements in river cruising, including spectacular new ships, new rivers and destinations to explore, and new cruise lines entering the sector,” Katz said.
“It’s an exciting time in river cruising, and the result is a much greater variety of experiences available to travellers.”
This year’s Cruise Month activities will showcase the huge diversity of cruise lines and experiences available under the banner #LoveCruise.
Last week’s focus was ocean cruising, while expedition and luxury cruising will come across the next two weeks respectively.
Initiatives will highlight the advantages of booking a sailing through a cruise specialist travel agent, and will encourage consumers to connect with a certified CLIA member.
There is also a Cruise Month competition – for more information, head to page 4. MS
