| ACA Update – 21 July 16 : Workshops mean business

Following on from the first cruise
industry workshop in Brisbane, the
Australian Cruise Association team
has headed to Victoria to continue
the success there.
Working with the newly formed
Visit Victoria, the purpose of the
workshops is twofold. They will
provide opportunities for the
industry to enhance their cruise
knowledge and will also showcase
the wide range of new destination
experiences on offer to the cruise
lines and ground handlers.
Association members and partners
including Carnival, Abercrombie
and Kent, Intercruises, Bob Wood
Cruise Group and the local tourism
organisations are attending the
workshops.
Chris White, Acting GM, Regional,
Visit Victoria said “Cruising is a
critical and fast-growing segment
of the Victorian tourism industry.
We are delighted that this group of
cruise experts has taken the time
to travel to new regional cruise
destinations such as Portland and
Phillip Island as well as Melbourne,
to experience the destinations and
exchange information with our
businesses.”
Over 30 operators representing a
cross section of the industry will
attend the workshops which form
part of an overarching Destination
Development Plan by ACA to
broaden the cruising experience
into exciting and authentic land
based activities that tell the story
of Australia. This will ultimately
benefit cruise passengers who will
be able to immerse themselves fully
in the destinations and take home a
greater understanding of all there is
to see and do on a visit.
The workshops will roll out next to
Western Australia and Tasmania.

CONTRIBUTOR: Jill Abel, CEO, Australian Cruise Association