ABERCROMBIE & Kent is creating greater awareness of its cruise offering, launching a new dedicated portal for the market. The new website provides a platform for the bespoke travel operator to list its full suite of cruise products, covering small ships, river cruises, expeditions, barging and private charters. Users of...
ABERCROMBIE & Kent is
creating greater awareness of its
cruise offering, launching a new
dedicated portal for the market.
The new website provides a
platform for the bespoke travel
operator to list its full suite of
cruise products, covering small
ships, river cruises, expeditions,
barging and private charters.
Users of www.akcruising.com.au
can filter a cruise product search
based on destinations, under
categories Antarctica, Arctic, Australasia & Pacific, Europe,
North Africa & Middle East, South
America and The Orient.
MD for Australia/New Zealand
Sujata Raman told Cruise Weekly
the site was an Australian-born
and bred initiative for the firm.
“We have significant cruise
product in our portfolio including
Sanctuary cruises on the Yangtze,
Irrawaddy and the Nile, as well as
our Polar charters.
“Given the popularity of cruising
amongst Australians, it made
sense for us to isolate all our
cruising product on a unique
website, to make it consumer-
friendly for the cruise traveller.
“The product is largely river
cruising (apart from Antarctica
and the Arctic), but there are also
cruises to Japan and additional
regions are being added
continuously,” she told CW.
