LATEST Nielsen advertising figures show measured media spend by Carnival Australia rose 40% last year to just over $22m. Initial figures collated by Travel Daily (CW 05 Apr) did not aggregate all spending across Carnival Australia cruise brands due to a change in reporting methods, leading CW to incorrectly report...
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LATEST Nielsen advertising
figures show measured media
spend by Carnival Australia rose
40% last year to just over $22m.
Initial figures collated by
Travel Daily (CW 05 Apr) did
not aggregate all spending
across Carnival Australia cruise
brands due to a change in
reporting methods, leading CW
to incorrectly report that the
cruise group’s advertising budget
declined in 2015.
While Carnival Australia would
not confirm the figure, it said
its brands were committed to
growing the market for cruise
and driving guests to their travel
agent partners.
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