Dream Big! WE have been very lucky in this market over recent years as CLIA Member Lines have continued to unveil exciting initiatives around vessel deployment. Capacity increases that we have experienced from many CLIA Member brands have continued to be a major factor in our region’s growth. Yesterday’s announcement...
Dream Big!
WE have been very lucky in this
market over recent years as CLIA
Member Lines have continued to
unveil exciting initiatives around
vessel deployment.
Capacity increases that we have
experienced from many CLIA
Member brands have continued
to be a major factor in our region’s
growth.
Yesterday’s announcement
by Royal Caribbean that we will
be seeing their ‘yet to be built’
Ovation of the Seas was probably
a shock to many, but for those
that were paying attention at our
Cruis3sixty conference the writing
was on the wall.
Numerous references were made
around the importance of future
deployments being dependent
or complementary to the rapid
change that is being seen in Asia.
My money was on Quantum of
the Seas being a real chance of
heading our way, so I was close!
I will leave all the sales hype
to Royal Caribbean but there is
something that does strike me
as a very important fact in this
announcement…
That is the economic impact that
a new ship delivers from the two
types of passengers that will be
cruising on Ovation of the Seas –
both domestic and international.
OK – so that is obvious, but
what is not so obvious is the
pulling power of a new ship to
experienced cruisers and loyal
brand followers from all around
the world.
What we will see is many
international visitors making the
journey to cruise on the new ship
from our ports, delivering a boon
for our local economies as they
spend twice as much on a daily
basis as domestic cruisers!
