Awards Tickets on Sale TICKETS for the 15th Annual Cruise Industry Awards are now available and expected to be snapped up quickly. With plans for our big night progressing well, those attending will be in for an incredible night of glitz and glamour along with some sensational entertainment. Season in...
Awards Tickets on Sale
TICKETS for the 15th Annual
Cruise Industry Awards are now
available and expected to be
snapped up quickly.
With plans for our big night
progressing well, those attending
will be in for an incredible night of
glitz and glamour along with some
sensational entertainment.
Season in full swing
THE countdown is on to P&O’s
five ship extravaganza on Sydney
Harbour next week. Whilst the
focus is driven by publicity for the
brand, the impact for all connected
to cruising is significant.
The physical appearance of ships
on one of the most spectacular
harbours in the world can’t be
underestimated when it comes to
media interest so we can expect to
see plenty of coverage.
This will naturally drive enquiry
to retail agents that promote
their cruise expertise, leading to
new business. There will also be a
significant flow-on effect around
the world as media interest is not
just local. The potential appeal
to international guests that a
cruise into Sydney Harbour offers
is difficult to dispute – and then
of course other ports around the
region will benefit as well.
In a nutshell: greater visibility
of ships = more coverage = more
interest = consumer enquiry = new
business = economic impact!
CONTRIBUTOR: Brett Jardine
