Royal Caribbean International has launched a new global brand campaign aimed at dispelling myths & popular misperceptions associated with cruising. Dubbed ‘Come Seek’, the promo also looks to utilise the line’s “adventurous spirit” by focusing on the personal experienced enjoyed by guests onboard. RCI president and ceo Michael Bayley said...
Royal Caribbean International
has launched a new global brand
campaign aimed at dispelling
myths & popular misperceptions
associated with cruising.
Dubbed ‘Come Seek’, the promo
also looks to utilise the line’s
“adventurous spirit” by focusing
on the personal experienced
enjoyed by guests onboard.
RCI president and ceo Michael
Bayley said the campaign’s
mission was also to “invite the
next generation of travellers to
experience the unique Royal
Caribbean adventure”.
Campaign material will include
broadcast and digital advertising
as well as online videos.