A new cruise television show, Your Next Cruise, is set to air on the Nine Network later this month, as part of a partnership with OTA Cruise Guru.
Viewers will be offered deals and specials as part of the industry-first, long-format show, which will initially air on Nine on Sat 15 Feb.
The first season will run for three weeks, consisting of three 30-minute episodes, granting cruise lines unprecedented access to a national free-to-air audience.
Ten lines will feature in the first season: Azamara, Carnival Cruise Line, Disney Cruise Line, Coral Expeditions, Hurtigruten, Norwegian Cruise Line, Paul Gauguin Cruises, Ponant, Princess Cruises, and Viking.
Lines will be able to communicate their value through a chat-style, storytelling approach which highlights high-quality ship visuals, destinations, signature onboard experiences, behind-the-scenes insights, and viewer deals.
Passengers will then be able to access a fully integrated, live booking experience on Cruise Guru’s 24/7 cruise booking platform and call centre team.
Validity of the offers being promoted will vary, however they will last long enough to support the re-airing of the show when it appears on 9Life from 16 Feb.
Cruise Guru Chief Commercial & Operations Officer Michael Bettridge told CW the ability for the sector to gain access to a national, free-to-air audience is an exciting opportunity to grow its popularity.
“Cruise Guru is excited to be a part of Your Next Cruise, being a dynamic marketing initiative that demonstrates the benefits of strong partnerships between the cruise lines and their trade distribution,” he said. MS
