The strategy aims to drive policy reform, infrastructure investment and sustainable cruise growth.
The Australian Cruise Association (ACA) has unveiled a new roadmap to strengthen cruise tourism’s contribution to Australia’s economy.
Representing a country-wide membership of ports, tourism bodies and service providers, the plan lays out a structured engagement program with federal and state governments, with the aim of achieving long-term industry confidence.
The strategy focuses on five priority areas, with specific goals including border processing efficiency, addressing capacity constraints at major gateways, emissions reduction, and regional economic development.
ACA said the plan is a response to inconsistent policies across jurisdictions.
“This plan represents a unified position and a constructive pathway forward to ensure cruise continues to deliver economic and social benefits across Australia,” ACA chair Brendan Connell said.
More details in today’s issue of Cruise Weekly.