WITH Steve McLaughlin, Sales Director APAC, Aurora Expeditions – Tell us what your favourite part of your job is: Meeting new people and receiving positive feedback from our guests about the perspective-altering expeditions they have experienced with Aurora, and of course, in the usual times, being able to experience product firsthand.
2. What attracted you to a career in the cruise industry?
It was a happy accident, moving from the hotel industry in what was intended to be a one year “experiment.” More than 30 years later, the cruise industry has taken me all over the world and allowed me to realise my dream of living in Australia.
3. What is key to success in the cruise industry?
Having a deep understanding of your product, the value of what you are selling, and communicating that to the trade and consumers.
4. How has COVID-19 changed the way you do your job?
I’m on a Zoom call as I answer these questions! I’m hoping to get back to face-to-face very soon.
5. What is the best thing to say to people who are hesitant to cruise?
The cruise industry, Aurora Expeditions included, has strengthened its protocols in every aspect to ensure the health and safety of its guests. For first timers, speak to cruise professionals who can make sure you can choose the right product that matches you.