| HOT cruise sub brand

HOUSE of Travel outlets with a specialty knowledge of cruise will be recognised by HOT Cruise, a sub brand launched this week.

GM Cruise, Linda Halliday said many HOT outlets specialise in cruise and the move will help highlight the agencies as experts to consumers.

“In order to access the HOT Cruise brand, outlets must meet a set of criteria including a commitment to ongoing cruise training, certified cruise qualifications and local cruise promo activity,” Halliday said.