RECENTLY launched luxury tour operator, 33 Degrees (CW 18 Feb), has undergone a rebrand to Latitude 33 “due to unforeseen circumstances” – effective immediately. Founder, Brett Dudley, said that “in hindsight he believed the new name better suited the ideology behind the name.” “We decided to change the name to...
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RECENTLY launched luxury tour
operator, 33 Degrees (CW 18
Feb), has undergone a rebrand to
Latitude 33 “due to unforeseen
circumstances” – effective
immediately.
Founder, Brett Dudley, said that
“in hindsight he believed the new
name better suited the ideology
behind the name.”
“We decided to change the
name to better suit the meaning
and make its marketing more
prominent within the industry,”
he added.
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