| MSC gets on the podium 22 Mar 22

FORMULA 1 has announced MSC Cruises as a global partner for its 2022 season.

The multi-year deal will see MSC and Formula 1 collaborate to bring some of the cruise line’s ships portside during select Grands Prix.

“There is a strong shared ambition between us and F1 as we are both committed to investing in research to accelerate the development and adoption of next generation technologies — both maritime and environmental in our case — to build the future of our industries in a sustainable way,” said MSC Cruises Executive Chair Pierfrancesco Vago, who was joined by Formula 1 President & Chief Executive Officer Stefano Domenicali on an F1 podium for the announcement (pictured).

“We are both working to continuously improve environmental performance with a clear vision to build a lasting legacy for future generations.

“We are looking forward to developing our relationship together as this exciting season unfolds.”

Domenicali said the international racing class was thrilled to partner with MSC.

“It is a perfect partnership with both of us focused on delivering the best experience for our fans and customers globally and combining entertainment, luxury, and service,” he said.

“We are both committed to sustainable solutions, and MSC’s insight and expertise perfectly complement our global offering and will continue to enhance our brand.”

The MSC partnership began at the weekend’s Bahrain GP, which was coincidentally won by fellow Italian brand Ferrari.