MSC Cruises’ ships offer the ideal cruising style for Australian passengers, Vice President International Sales Antonio Paradiso told CW.
The line’s approach to contemporary cruising, particularly its flexi-porting option, is suited to guests from Australia, who Paradiso highlighted as some of the world’s highest-value passengers.
“We give way more flexibility in terms of embarkation and disembarkation, you can board an MSC ship wherever you want – it could be Barcelona, Civitavecchia, Naples, Marseille, Nice, Genoa,” he said.
“This works really well for Australians, especially when they’re spending two to three weeks in Europe – this is where we believe MSC has value.”
The cruise line also offers a more relaxed, “attentive-but-not-intrusive” service style, which is designed to cater to its highly international guest profile.
Paradiso believes these factors also make MSC an attractive proposition for Australian guests.
“The whole atmosphere on board is different, because we tend to cater for multiple nationalities, so there will never be a predominant one that takes over, so you truly enjoy that international vibe.” ML
Pictured are Paradiso and Marketing & PR Manager Michelle Warren.
