SILVERSEA Cruises has this morning announced the promotion of its Chief Marketing Officer, Barbara Muckermann, to be the line’s Chief Commercial Officer. Effective immediately, the move expands her remit to all aspects of Silversea’s guest relations, sales & marketing, revenue management, brand recognition and communications. Jason Liberty CFO of Silversea’s...
Checking your subscription…
Subscribe to Continue
You've reached a subscriber-only article.
Subscribe free to Cruise Weekly for unlimited access to all articles, plus our regular newsletter and breaking news bulletins delivered to your inbox.
SILVERSEA Cruises has this morning announced the promotion of its Chief Marketing Officer, Barbara Muckermann, to be the line’s Chief Commercial Officer.
Effective immediately, the move expands her remit to all aspects of Silversea’s guest relations, sales & marketing, revenue management, brand recognition and communications.
Jason Liberty CFO of Silversea’s parent company Royal Caribbean Group said Muckermann’s experience makes her “the perfect leader to drive the profitable growth of Silversea Cruises globally”.
Muckermann, who is married to Silversea CEO Roberto Martinoli, has spearheaded the line’s brand evolution since 2016, including successful campaigns and partnerships such as the Sea and Land Taste (S.A.L.T.) deep-dive culinary program, and Silversea’s ongoing collaboration with photographer Steve McCurry.
Martinoli said “Barbara has a proven track record of success and is deeply respected across the industry”.
“Her expertise will prove pivotal in strengthening Silversea’s presence on the global stage as the recognised leader in ultra-luxury and expedition travel,” he added.
×
Subscribe for Free Access
Get full access to this article and all premium content. FREE forever.
