NORWEGIAN Cruise Line has confirmed that its new “feel free” brand strategy (CW 07 Jan), which highlights the line’s emphasis on freedom and flexibility for passengers, will roll out in the Australian and NZ market. ‘Feel Free,’ is said to be “an invitation for guests to experience Norwegian’s philosophy of...
Checking your subscription…
Subscribe to Continue
You've reached a subscriber-only article.
Subscribe free to Cruise Weekly for unlimited access to all articles, plus our regular newsletter and breaking news bulletins delivered to your inbox.
NORWEGIAN Cruise Line has
confirmed that its new “feel free”
brand strategy (CW 07 Jan), which
highlights the line’s emphasis
on freedom and flexibility for
passengers, will roll out in the
Australian and NZ market.
‘Feel Free,’ is said to be “an
invitation for guests to experience
Norwegian’s philosophy of what a
holiday should be, free from rigid
schedules with the freedom to
make the holiday their own”.
Locally, the campaign will
be driven by digital activity,
partnerships, trade cooperation
and events, with promotions
devised and implemented by
Norwegian’s marketing team led
by Ben Angell from the company’s
new Sydney offices.
Angell said with 2016 marking
Norwegian’s inaugural year
of dedicated local sales and
marketing activity, the core focus
is to strengthen partnerships,
drive brand awareness “and
increase the number of
Australians who have experienced
the exceptional freedom,
flexibility, service and innovation
that Norwegian Cruise
Line provides”.
A new video showcasing Feel
Free, backed by rapper Pitbull, is
at new.cruiseweekly.com.au/videos.
×
Subscribe for Free Access
Get full access to this article and all premium content. FREE forever.
