Norwegian Cruise Line is heavily ramping up its promotion in North America, with a 100-city tour set to showcase the brand to thousands of travel agents across the USA and Canada over the next two months. CEO Andy Stuart said the company was committed to having “the most engaged, empowered...
Norwegian Cruise Line is
heavily ramping up its promotion
in North America, with a 100-city
tour set to showcase the brand to
thousands of travel agents across
the USA and Canada over the
next two months.
CEO Andy Stuart said the
company was committed to
having “the most engaged,
empowered and responsive sales
team in the industry,” with the
roadshow coming six months
after Norwegian boosted its US
sales force by more than 40% –
including doubling the number of
locally based BDMs.
MEANWHILE, in Australia the
industry is keenly awaiting the
opening of the new dedicated
Norwegian office (CW 01 Jul),
with former Silversea senior
executive Steve Odell taking
up his new role as Senior Vice
President and Managing Director
Australasia later this week.
