P&O Cruises Australia’s online campaign featuring Hollywood hunk Owen Wilson reached an whopping audience of 5.5 million video views. Carnival Australia chief executive officer Ann Sherry revealed the success of the ‘exclusive to video’ campaign to promote P&O’s new fleet mates in Australia, Pacific Aria and Pacific Eden, at the...
P&O Cruises Australia’s online
campaign featuring Hollywood
hunk Owen Wilson reached an
whopping audience of 5.5 million
video views.
Carnival Australia chief
executive officer Ann Sherry
revealed the success of the
‘exclusive to video’ campaign
to promote P&O’s new fleet
mates in Australia, Pacific Aria
and Pacific Eden, at the recent
Helloworld Owner Managers
Conference held in Wellington.
Sherry, who was one of the
keynote speakers at the event,
said P&O took a gamble on
the online promotion, going
into uncharted waters for a
locally based cruise line by
“geographically barring” the ad
from being viewed outside of the
local region, despite the global
profile of the movie superstar.
She told delegates the risk had
clearly been worthwhile.
“That’s 5.5 million hits in
Australia and New Zealand where
live 28 million people,” she said
flabbergasted at the result.
