P&O is seeing success with its push into the MICE market, with inquiry numbers jumping 130% year-on-year for the first half of 2015 and 20 bookings plus one charter confirmed for 2016. “The good thing about the corporate market is generally they want to cruise outside of school holidays…so it’s...
P&O is seeing success with its
push into the MICE market, with
inquiry numbers jumping 130%
year-on-year for the first half of
2015 and 20 bookings plus one
charter confirmed for 2016.
“The good thing about the
corporate market is generally
they want to cruise outside of
school holidays…so it’s a great
product to bring the yield out of
the cruise ships in the months
when it’s maybe not so popular,”
P&O Cruises corporate sales
manager Peta Torkington told CW.
Selling in advance is another
benefit the cruise line has seen
after dedicating a team to the
MICE market in Jan.
“For the FIT market, generally
it’s more short term in terms of
what people book…not many
people book a year in advance,
whereas a conference they will
book in advance because they’ve
got to get their registrations
promoted.
“It’s a great product for P&O to
actually have pre-bookings for
450 people 12 months out onto
one of the ships.”
