WITH so many cruise lines returning to service around the world (regrettably not yet in Australia…), we need a way to celebrate, and Heineken is coming to the party. The multinational brewing company is offering Back to Sailing support packages for cruise lines, which will include free product donations of...
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WITH so many cruise lines returning to service around the world (regrettably not yet in Australia…), we need a way to celebrate, and Heineken is coming to the party.
The multinational brewing company is offering Back to Sailing support packages for cruise lines, which will include free product donations of Heineken and Heineken 0.0%.
The program will also include health and safety education and training for restaurant and bar staff to ensure hygiene protocols are followed.
Training will focus on draught equipment, best pouring practices, care of glassware, social distancing-focused point of sale & signage, stock management, and joint collabs.
Heineken will tailor vessel portfolios based on regional consumer insights, sharing global beverage trends with cruise lines – cheers to that.
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