| Porthole 21 Apr 22

WHILE excitement is mounting around next week’s hugely anticipated launch of Celebrity Cruises’ new Celebrity Beyond, that may even be eclipsed further by the news that Hollywood megastar Gwyneth Paltrow will be aboard a special “wellness” sailing of the ship later this year.

Paltrow, who has a major partnership with Celebrity under her ‘goop’ lifestyle brand, and is the “go-to wellbeing advisor for the cruise line,” will appear on a nine-night Riviera and France sailing out of Barcelona at the end of Sep.

The goop At Sea cruise will feature “transformative experiences and sessions” available to suite guests in the ship’s The Retreat enclave.

CMO Michael Scheiner said “goop is the perfect partner for us to collaborate with to capture the therapeutic essence of the ocean in a relevant and meaningful way for our target audience”.