WINDSTAR Cruises has added new marketing tools to support its travel agent partners, with the aim of making it easier for advisors to share the cruise line’s videos, news and special offers.
The offerings include MailPound, an email marketing program which allows agents to customise messages to clients, personalising and forwarding Windstar promotions, videos and eBrochures, as well as quickly uploading them to social media channels.
MailPound offers tracking of open rates, clicks and shares, as well as the ability to create a “Personal Travel Planner” by including multiple offers.
The other new tool is called BranchUp, which links to Facebook and automatically curates supplier promotions and posts them to business pages on the platform.
“Advisors benefit from an automatic flow of chosen supplier content to generate engagement with their fans and more leads,” Windstar said, with the free service online at branchup.com.
Windstar is also offering tour conductor credits of one berth for every seven beds booked on Star Advantage Group dates for groups secured by 31 Mar.
For more details see advisorhub.windstarcruises.com.