TOUR operator Trafalgar has joined Cruise Lines International Association (CLIA) as it prepares to enter its era of river cruising this Apr (CW breaking news).
Trafalgar has joined CLIA as a river cruise marketing affiliate, signalling a strategic expansion for the brand owned by The Travel Corporation (TTC), as it prepares to debut its highly anticipated Rhine and Danube program (CW 20 Aug).
CLIA executive director Joel Katz said it was a pleasure to welcome Trafalgar at a time when the sector was riding a wave of interest in Australia.
“River cruising has become one of the most innovative and inspired areas of travel in many parts of the world and we can see this reflected in the growing enthusiasm shown by travellers from across our region,” he said.
“Trafalgar is an excellent example of the incredible diversity we now see in river cruising and the extraordinary experiences that can be enjoyed on the world’s inland waterways, so we look forward to sharing this with our CLIA travel agent community,” Katz added.
TTC tour brands senior vice president sales Andy Young said the partnership represents a commitment to education and sales support for travel advisors.
“We understand the vital work CLIA does to educate and inspire agents to sell river cruises,” declared Young.
“In light of our 2026 launch, we are delighted to join the association and support our partners in this growing category,” he added. MS
