| Trafalgar welcomes all in river cruising

NEWLY launched Trafalgar River Cruises (CW 12 Apr) is aiming to bring river cruising to all, in its mission to be the sector’s best-in-class multigenerational operator.

Melissa DaSilva, deputy chief executive officer of The Travel Corporation (TTC), revealed that although the first few years of Trafalgar’s river product will sail on ex-Uniworld Boutique River Cruises ships, the new line’s product will greatly differ from its luxury sister marque.

“[Uniworld is] the fully inclusive, luxury, super sophisticated, experience that their luxury clients have come to know and love, and Trafalgar is really about making travel accessible,” DaSilva told Cruise Weekly.

This includes Trafalgar offering lower fares than Uniworld, making it more accessible for a broader demographic to also enjoy river cruising.

DaSilva added Trafalgar will target the 10-plus age range for its youngest travellers, and will accommodate them through interconnecting rooms and a range of flexible onboard spaces.

Meanwhile, vice president Damian O’Connor said the line is working on its entertainment, activities and land programs to appeal to its younger guests.

There could also be children’s programs during certain holiday periods, he added, as well as a kid’s concierge.

“I’m talking about having dedicated child counsellors on board with interactive and fun things to do for the kids,” O’Connor explained. MS

Pictured are TTC managing director tour brands EMEA Kelly Jackson, DaSilva, and director of field sales Melinda Wouda.